NOMA | North Omaha Music & Arts Branding
Art Direction + Design
I couldn't be happier with this logo and how this brand is coming to life. It's such an inspirational and welcomed benefit to children -- STAY TUNED for all the amazing things coming from NOMA: Website, Events, Masterclasses and MORE!
Creating the logo:
Playing with negative space is meant to be interpreted differently, similar to music. The triangle shapes are a nod to popular jazz depictions in illustration and sculpture. The combination of 90 degree angles gives a contemporary lean to the look as well as a great design element. The 'O' for Omaha is also meant to mimic the transition and adaptability of music in many forms, from a record player, to a tape deck, to an iPod, to a power button. Accentuating angles was inspired by the structure of SOHO buildings.