Challenge: As a respected human food supplier entering the pet food space, Hormel needed to quickly establish credibility and demonstrate their unique value to pet food manufacturers.

Solution: Developed an engaging, multi-touchpoint campaign to position Hormel as:

• A customization leader with premium proteins (crumbles, broths, peanut butter)
• A trend-forward partner for clean label and functional ingredients
• A collaborative R&D resource for pet food innovation

Deliverables:
▶ Motion Graphics Video (30 sec) – Social-optimized storytelling about Hormel’s pet food solutions
📊 Trends & Insights PDF – QR-enabled industry playbook for sales teams
🖥 Conversion Landing Page – Hub for lead generation and product exploration

Impact:
• Equipped sales team with high-performing digital tools
• Successfully shifted perception from “newcomer” to “innovation partner”

My Role: Led creative direction and development across all assets, ensuring technical credibility met engaging pet food appeal.